The hemp industry is about to “play ball” at the upcoming 9th Annual NoCo Hemp Expo at the historic Broadmoor Resort & Convention Center in Colorado Springs, March 29-31, 2023.
The MLB and Charlotte’s Web partnership is a historic milestone for sports and the CBD industry. The physical demands and strain on an athlete’s body are a century-old problem, and we’re here to help.
Leading off this year’s most anticipated gathering of hemp industry leaders will be a special keynote conversation featuring Charlotte’s Web Co-founder and Chief Operating Officer Jared Stanley, along with two senior representatives from Major League Baseball (MLB): Jon Coyles, Vice President of Drug, Health & Safety Programs, and Uzma Rawn, Senior Vice President of Global Corporate Partnerships.
Morris Beegle, Producer of NoCo Hemp Expo and Publisher of Let’s Talk Hemp, will lead the panel discussion, held as part of NoCo9’s Advocacy & Policy Conference on Wednesday, March 29, 11:45 am - 12:30 pm MST, the opening day of NoCo Hemp Expo – and the day before “Opening Day” of MLB’s 2023 season on March 30.
Major League Baseball became the first major professional sports league to enter into a sponsorship agreement with a CBD company when it announced the partnership with Charlotte’s Web in October 2022. The intimate discussion will dive into this groundbreaking partnership, what it means for Charlotte’s Web, and how having athletes lead the way will further educate the public about the vast potential of CBD as a natural wellness option.
'A Historic Milestone for the Sports and the CBD Industry'
“The MLB and Charlotte’s Web partnership is a historic milestone for sports and the CBD industry. The physical demands and strain on an athlete’s body are a century-old problem, and we’re here to help them address recovery in a new way. And when all else is stripped away, the mental state of an athlete is what distinguishes the greats. We know that hemp-derived CBD can provide natural solutions for top-tier athletes—in both mind and body—as well as support the everyday lives of fans. As more and more athletes advocate for the benefits of CBD, MLB stands as a thought leader in advocating for player options,” said Jared Stanley, Co-Founder and COO, Charlotte's Web.
“As we enter our first full season working with Charlotte’s Web, we’re really excited to see this partnership come to life,” said Uzma Rawn, MLB Senior Vice President, Global Partnerships.
In a release on MLB.com, the league described the deal as “an exclusive multi-year partnership formed with the goal of increasing visibility of CBD for baseball players and fans.”
Charlotte’s Web has released a new CBD tincture product called Charlotte’s Web SPORT – Daily Edge that features the MLB logo. The product was developed to meet MLB’s “scientific benchmarks and no-banned substances policy,” MLB’s statement said.
“Charlotte’s Web showed a real commitment to health, wellness and science by working through the NSF Certified for Sport process before partnering with us at MLB,” said Jon Coyles, MLB Vice President, Drug, Health & Safety Programs. “This is an important, valuable conversation to have in the sports and wellness space, so I’m looking forward to our discussion.”
“I am thrilled that we will be showcasing this historic partnership and look forward to discussing its impact,” said Morris Beegle, Co-founder and Producer of NoCo Hemp Expo, who will interview the panelists.
Experience Hemp Expo Hall – The World of Hemp Under One Roof
In addition to three days of comprehensive education, keynote presentations, workshops, and seminars, NoCo9 will feature the Experience Hemp Expo Hall in The Broadmoor’s new, state-of-the-art exhibition facilities. Featuring a world of hemp and business opportunities, NoCo9 attendees can sample wares, learn about products and businesses, hold meetings, and visit an expo hall full of exhibitors. The Experience Hemp Expo Hall also will feature specialized zones, including:
Divita Hemp Block Demo Zone & Solution Circle – Visit the Divita Hemp Block Demo Zone & Solution Circle – a special educational zone on the trade show floor for solo presentations, panels, demos and workshops from experts and specialists innovating with hemp across all industries, from textiles to medicinal applications, to using hemp in artisan craft production, as well as in building and construction.
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- Garden of the Hemp Gods – NoCo9 After Party featuring Erica Brown Blues with the Lionel Young Band, Friday, March 31
The Broadmoor Offers Special NoCo Hemp Expo Rates
NoCo Hemp Expo will take place March 29-31, 2023, at one of Colorado’s most historic resorts, The Broadmoor. With roots dating back to the late 1800s and located at the foot of the Rocky Mountains, The Broadmoor in Colorado Springs features a world-class setting, state-of-the-art meeting and convention space, a lake, walking paths, 36-hole golf course, spa, restaurants and lodging at a special rate for NoCo Hemp Expo attendees. Recently remodeled, The Broadmoor is committed to sustainability and has been awarded a Forbes Five-Star resort rating every year since 1960.
First Citizens Bank, EarthX, Patagonia Lead Distinguished Group of Sponsors
NoCo Hemp Expo is pleased to recognize our Sponsors, including Presenting Sponsor First Citizens Bank. “Having a leading, agriculture-focused financial institution such as First Citizens Bank, with its 100-plus-year history of serving farmers and ag-related businesses, step up and serve as Presenting Sponsor of this year’s NoCo Hemp Expo is a huge statement, providing vital credibility and legitimization for the industry at a time when it’s needed most,” said Beegle. “We’re also thrilled to welcome EarthX as our Environmental NGO partner and Patagonia as Sustainable Apparel Sponsor. Additional lead sponsors include Global Fiber Processing, Michael Best, CannaConsortium, Advanced Bio-Materials Technologies, Divita Hemp Block & Weaving Vibes. We are very excited about these categories to bring focus to areas where hemp can make a difference in sustainability and improving the environment.”
Information on sponsorship and exhibiting can be viewed here. Registration for NoCo9 can be viewed here.
About NoCo Hemp Expo
For nearly a decade, NoCo Hemp Expo — the world’s most comprehensive industrial hemp exposition and conference — has brought together international business and government leaders, academics, nonprofits, media, and the public to collaborate on important initiatives, opportunities, and solutions for the future of a crop and an industry that can have a significant positive impact on human, animal and planetary health.
The 9th Annual NoCo Hemp Expo is produced by We Are For Better Alternatives (WAFBA), a leading organization dedicated to the advancement and advocacy of hemp farming, processing, production, innovation, education, and legalization. WAFBA also is the publisher of Let's Talk Hemp, the industry's leading news source. Learn more about the hemp and cannabis industry, and subscribe to the latest news at www.letstalkhemp.com.
