Global health and wellness brands looking to enter the U.S. market in 2026 are increasingly turning to marketing veteran Mitch Gould, founder of Nutritional Products International (NPI) and InHealth Media (IHM). With more than three decades of experience, deep relationships across big-box and e-commerce retail, and a uniquely engineered market-entry roadmap, Gould’s team is defining how international brands successfully land, launch, and scale in the United States.
“2026 will reward speed, precision, and omnichannel readiness. Brands coming into the U.S. cannot afford slow starts or fragmented execution." - Mitch Gould
Often described as one of the most connected operators in the wellness, sports nutrition, and consumer health sectors, Gould built NPI around one powerful belief: global brands need a turnkey partner, not a maze of disconnected agencies and vendors. That philosophy led to the development of his hallmark system, The Evolution of Distribution, which unifies importation, sales, marketing, logistics, regulatory compliance, and activation into a single synchronized engine.
“2026 will reward speed, precision, and omnichannel readiness,” Gould said. “Brands coming into the U.S. cannot afford slow starts or fragmented execution. NPI was built to remove those obstacles. We handle everything—from FDA review, to warehousing and retail buyer outreach, to influencer campaigns and national broadcast segments.”
A Legacy of Proven Leadership
The Gould family’s century-long retail heritage continues through its fourth generation, carrying forward a reputation for solving the toughest market-entry challenges. Under Mitch’s leadership, NPI and IHM have launched and scaled hundreds of global brands across:
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Amazon, Walmart.com & major e-commerce platforms
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Walmart, CVS, Walgreens & 7-Eleven
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National grocery, pharmacy, and specialty retailers
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Sports nutrition and wellness channels
Gould began his retail career at age 23, rising quickly as an industry rainmaker. Over the years he built successful campaigns for global manufacturers, celebrity brands, and category-defining consumer product companies. His network includes major national retailers, iconic sports nutrition brands, and leading international manufacturers seeking U.S. expansion.
Why Global Brands Choose NPI in 2026
As international manufacturers face intense competition for U.S. shelf space, NPI offers something rare: certainty and a fully integrated launch system.
NPI’s Evolution of Distribution delivers:
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A frictionless “all-under-one-roof” U.S. launch platform: Importation, warehousing, compliance, retail sales, brokers, and marketing—managed by one expert team.
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Direct access to key retail decision-makers: Gould’s long-standing relationships open doors that most brands spend years trying to reach.
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InHealth Media’s marketing muscle: Digital campaigns, influencer programs, TV segments, and media outreach that accelerate brand awareness.
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Faster time-to-market at dramatically lower cost-of-entry: Brands avoid expensive missteps and the common pitfalls of navigating the U.S. market alone.
“International brands often underestimate how difficult and expensive the U.S. market can be,” Gould said. “Our job is to eliminate those barriers. We’ve refined this system for decades. That’s why so many global companies trust us with their U.S. expansion.”
Built for a Transformative 2026
With continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods, NPI is expanding its roster to prepare the next class of global entrants.
“2026 will be a defining year,” Gould added. “Brands that move decisively and strategically will win shelf space, search visibility, and consumer loyalty. We’re here to lead them every step of the way.”
About Nutritional Products International (NPI)
Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.
About InHealth Media (IHM)
InHealth Media is a full-service marketing and communications agency that helps brands amplify their presence through public relations, advertising, digital marketing, and national TV tagging campaigns. With decades of combined experience, IHM has worked with top athletes, celebrities, and consumer brands to drive awareness and retail success.
