Midwife in Vienna, the Austrian wellness brand founded by practicing midwife Sarah Lares, announced today that its line of organic maternity and baby care products will soon be available on Walmart.com, one of the world’s largest online retailers.
"As a midwife, I’ve always believed that the best care is simple, natural, and made with integrity.” - Sarah Lares, founder of The Midwife in Vienna
This expansion marks another key milestone in the brand’s growing U.S. presence, following its successful launch on OneLavi.com and its upcoming debut on Amazon.com. From Vienna to American homes, The Midwife in Vienna continues to make its minimalist, organic wellness products accessible to families seeking clean, trustworthy solutions for mothers and babies.
“As a midwife, I’ve always believed that the best care is simple, natural, and made with integrity,” said Sarah Lares, founder of The Midwife in Vienna. “Our upcoming launch on Walmart.com helps us reach even more families who value organic products made with care and transparency.”
Crafted in Austria with certified organic, food-grade ingredients, The Midwife in Vienna offers a curated line of products inspired by nearly two decades of hands-on birth and postpartum experience. The formulations support both mothers and babies naturally, with an emphasis on purity, safety, and sustainability.
Among the brand’s most popular items:
-
Nippel SOS: A baby-safe, organic nipple balm for soothing and protection.
-
Baby’s Bottom: A gentle cream providing daily protection for delicate newborn skin.
-
Baby’s First Bath: A herbal Dead Sea salt bath formulated for a baby’s earliest days.
With its upcoming availability on Walmart.com, The Midwife in Vienna continues its mission to make organic, European-crafted care accessible to families everywhere—bridging traditional midwifery wisdom with modern convenience.
About The Midwife in Vienna Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.
